Business and Society Today: Managing Social Issues Products and Promotions

This text provides a complete presentation of society's and government expectations placed on American businesses today. The text includes a contemporary focus on all aspects of business and society relationships. Consistent use of up-to-the-minute research results, case studies, and federal and state statutes and regulations is included throughout the text. Eight types of Managing Social Issues features provide a real-world view on how corporations and managers respond to social issues.