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Direct Marketing: Strategy, Planning, Execution

$39.09 List price: $59.95You Save: $20.86 (35%)

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  • Published by: McGraw-Hill

    • The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

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