Direct Marketing: Strategy, Planning, Execution
$38.57 List price: $59.95You Save: $21.38 (36%)
Details
Description
The "master strategist of direct marketing" has enhanced his classic
reference with a wealth of proven direct mail strategies for the
Internet age. This eagerly awaited edition adds in-depth information
on profitable use of the Web for direct response sales, as well as
increased coverage of alternative media, infomercials, telemarketing,
and database marketing.
Features
- Theme: Advertising & Promotion, BUSINESS & ECONOMICS / Advertising & Promotion, Business & Economics, Business & Economics / Marketing / Direct, Business & Economics / Marketing / General, Business / Economics / Finance, Business, Accounting & Vocational: Textbooks & Study Guides, Business/Economics, Direct Marketing, Marketing - Direct, Marketing - Multilevel, Reference - General, Sales & marketing, Sales & marketing management
- Date Published: January 21, 2000
- Publisher: McGraw-Hill
- Author: Edward Nash
- Pages: 600
- Edition: 4
- Format: Hardcover
Additional Information
- ASIN: 0071352872
- ISBN: 0071352872
- Item can be gift wrapped.
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- Estimated Ship Dimensions : 6.3 inches length x 1.8 inches width x 9.1 inches height
