Direct Marketing: Strategy, Planning, Execution
$39.09 List price: $59.95You Save: $20.86 (35%)
Description
- Published by: McGraw-Hill
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Additional Info
- Return Policy
- Pricing Policy
- ISBN: 0071352872
- Item can be gift wrapped.
- Hardcover: 600 pages
Shipping Info
- Holiday Shipping Info
- Shipping & Delivery Information
- Estimated Ship Dimensions : 6.3 inches length x 1.8 inches width x 9.1 inches height

