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Direct Marketing: Strategy, Planning, Execution

Author: Edward Nash
Publisher: McGraw-Hill

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$38.57 List price: $59.95You Save: $21.38 (36%)

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Description

    The "master strategist of direct marketing" has enhanced his classic

    reference with a wealth of proven direct mail strategies for the

    Internet age. This eagerly awaited edition adds in-depth information

    on profitable use of the Web for direct response sales, as well as

    increased coverage of alternative media, infomercials, telemarketing,

    and database marketing.

Features

  • Theme: Advertising & Promotion, BUSINESS & ECONOMICS / Advertising & Promotion, Business & Economics, Business & Economics / Marketing / Direct, Business & Economics / Marketing / General, Business / Economics / Finance, Business, Accounting & Vocational: Textbooks & Study Guides, Business/Economics, Direct Marketing, Marketing - Direct, Marketing - Multilevel, Reference - General, Sales & marketing, Sales & marketing management
  • Date Published: January 21, 2000
  • Publisher: McGraw-Hill
  • Author: Edward Nash
  • Pages: 600
  • Edition: 4
  • Format: Hardcover

Additional Information

  • ASIN: 0071352872
  • ISBN: 0071352872
  • Item can be gift wrapped.

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