E-commerce Law: Doing Business Online Products and Promotions

No business or commercial activity can be without an e-business strategy. Companies large and small must successfully develop and implement e-tailing systems if they are to maintain a competitive edge and ultimately profit from advances in technology. Understanding the law and knowing how it affects different aspects of e-business is an essential part of this process.

A practical guide to the law for companies of all sizes and lawyers advising on establishing and successfully developing e-commerce and online trading within their business operations, this book is designed as a first point of reference. It explains in a straightforward and practical way the key legal issues involved in developing online business, maximising technological advances while protecting intellectual property rights, contractual and other company-related interests.

Simmons & Simmons Communication Practice have developed a particular expertise in helping companies to overcome the problems and pitfalls of turning technology to profit. Their experience in this fast growing area of commercial activity will benefit both those responsible within their companies for developing and running e-business - as well as those advising them.