4 stars

I normally wear Victoria Secret's Body by Victoria demi bras, but after reading that this was rated a Best Value in a Consumer magazine, I decided to try it. I'm a 36A and the bra fits very well. It didn't gap and the straps stayed in place. I can wear this bra comfortably all day and the light padding and underwire cups shape me nicely. The material isn't as stretchy as the VS bras and the underwire is stiffer, but at less than a third of the price than the VS bra it's definitely worth the investment!

5 stars

I have been in love with this bra since discovering it two years ago. If you like the fit of Maidenform® One Fabulous Fit™ bra this is for you. The price is right and it wears nicely too. I use the hand wash cycle on my machine (use a mesh bag and put in regular cycle if you don't have hand wash cycle) and hang to dry.

What's really great is this comes in a 38A. It is nice to find a small cup bra for chests bigger than 36" as not all women greater than 36" automatically have a B cup or bigger.

The only thing that would make this bra better, is if they had it in light beige, instead of buff beige.

5 stars

I'm a picky bra person. Well, other than the fact that nothing ever fits good. I've only had bras from Victoria's Secret, and even their bras weren't all that comfortable. I decided to order this bra "just because". I have to say it's the most comfortable bra I've ever worn... and it's 4 times cheaper than the ones at VS. It's smooth, and nicely shaped to fit my body.

Try it... you'll like it. =)

5 stars

As a hard to fit 36A (ok, really 36AA) this bra has been great. I've had 5 of them for about 8 months and just bought five more with the plan to throw away all my other ill fitting bras. The ones I currently have have held up exceptionally well in the wash, and still look like new. The price is exceptional for this product.

5 stars

I have been wearing Maidenform "One Fabulous Fit" bras 36D for 8 years, and they have gone up in price and down in quality. After reading other reviews, I decided to try this bra, and I couldn't be happier! They fit perfectly in the band and the cup adds plenty of coverage without being "industrial". The light foam lining prevents the dreaded "nipple show-through". I have washed the bra several times on delicate and it still looks and performs like new. You just can't beat the price, fit and quality!

5 stars

It's cheap, cute, and comfortable. It's really hard to find good 40C bras, a lot of times we're classified as "plus-sized" (but I don't wear plus-sized clothing), so the bras are too hefty. I just want a nice regular bra that'll hold up the girls and keep 'em in, and this does it, for what I think a bra should cost (I'm done paying too much for bras! The most expensive bra I ever bought was from VS for around [price], and this is more comfortable!). Basically, it's nothing fancy, no frills, but if I want that I'll look elsewhere. This is a good basic bra, and I'm planning on ordering more. Love it!

5 stars

This bra is a lifesaver! It's soft, cute, supportive, and fits PERFECTLY. It doubles as a T-shirt bra because it never shows, even under the thinnest material. I wear this one more than any other bra of mine. I am a 34B and I will swear that this bra is true to my size.

It has compelled me to shop for more nude colored bras, because you never have to worry about it showing under your shirt/blouse in a tacky manner.

This really is my "favorite fit!"

5 stars

This is the best bra that I have ever owned. I have gone to get "fitted" so man times... I always end up with a huge bulky armored cup for my on the big side C. This is so fem not bulky. Love it!

I do suggest hand washing. The underwire will pop out if laundered too many times. Reordering!!

2 stars

This bra is pretty but the fit is poor. The material bulges near my armpit area and adjusting the straps did not help and the wire pokes me too. Support was poor. This bra isn't very good for 36D and I suspect any larger size would be pouring out the top of the bra just like I did too. I tried this bra (the Ultimate Favorite Fit Bra) in white and buff beige and both colors were a bad fit but the white was the worst! I don't recommend this bra. I am returning them to Target for a refund. Instead of this bra, I recommend the Gilligan & O'Malley Seamless Padded Demi Bra with hidden underwire support and seam-free comfort (80% Nylon, 20% Lycra Spandex) - (Target.com also calls it “Gilligan & O'Malley Faux 1-pc. Bra”) – The tag on the bras I bought in the color called “Creamy Natural” say “Gilligan & O'Malley Microfiber Demi Padded Bra”. I don’t know why Target.com has at least two different names for the same bra. That is confusing. Anyway, it is made better and is much more comfortable and is also a very pretty bra on or off. It's a bit more expensive but worth it!