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Gurus on Marketing
$23.95
Details
Description
The expertise of giants in the study and application of marketing, including Peter Drucker, Philip Kotler, and Michael Porter, is collected and summarized in this volume for business professionals. Contextual information on other strategy experts including Igor Ansoff is interwoven to reveal the impact these business gurus have made in the field. Information is presented to educate aspiring corporate executives and provide fundamental lessons on executing a successful marketing campaign.
Features
- Theme: Business & Economics, Business & Economics / General, Business & Economics / Management, Business & Economics / Marketing / General, Business / Economics / Finance, Business, Accounting & Vocational: Textbooks & Study Guides, Business/Economics, Management - Teams, Marketing, Marketing - General, Sales & marketing
- Date Published: April 01, 2004
- Publisher: Thorogood
- Author: Sultan Kermally
- Pages: 232
- Format: Paperback
Additional Information
- ASIN: 1854182439
- ISBN: 1854182439
- Item can be gift wrapped.
Shipping & Policies
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- Estimated Ship Dimensions : 7.04 inches length x 0.56 inches width x 8.24 inches height
