product safety & recalls

our mission

Providing safe products is a top priority at Target. We not only ensure products meet mandatory government safety standards, we also voluntarily test our products periodically to meet more stringent standards than state and federal laws require—and we place special emphasis on childrens' products, including toys. We make every effort to ensure a product’s performance and safety meets our high standards before being sold in our stores and at Target.com.

Target brand quality

We rigorously test our owned-brand merchandise before it arrives at our stores or at Target.com. First and foremost, we test products to validate that they meet or exceed safety and regulatory requirements; we also test labeling and packaging quality, and a product’s end-use performance.

Furthermore, we are committed to delivering outstanding quality and uncompromising safety with every owned-brand food product. Our Food Safety & Quality Assurance team’s primary focus is food safety, and improving product quality and freshness of our owned-brand products.

safety awareness

Guest safety continues to be a top priority for Target. Below you will find additional information regarding helpful safety initiatives and education to keep you and your family aware of potential safety issues.

frequently asked questions

We’re committed to providing you and your family with outstanding quality and unparalleled safety. Here's where you can find information about how and why a product was recalled and what to do if it affects you.