Shwayze Products and Promotions

A melting-pot of laid-back melodies, hip-hop rhythms and acoustic guitars, Shwayze's self-titled debut [Suretone/Geffen Records] pays homage to an all-day-and-into-the-night party lifestyle colored by the rolling tides of his hometown beaches, and the rolling papers that flavor the proceedings. Collaborating with Shwayze, Adler co-wrote all of the songs on the album, producing and providing backing vocals along the way.

The first single, "Buzzin'" splashes Cisco's roots-rock acoustic-guitar and vocal tapestry with Shwayze's cooler-than-a-sea-breeze hip-hop delivery. Says the rapper, "It's a new West Coast sound, it's California chill, West Coast stoner music." Case in point? "Don't Be Shy." "It's about Malibu being like an endless summer. Cisco came up with the hook and the `da-don-don, da-don-don-don't be shy' part. I came up with the verses about a couple of chicks I was into. It's about wanting summer to come back, waiting for the sun and kicking it on the beach."

Check out Shwayze performing on the Warped Tour - Summer 2008!