I LOVE LOVE LOVE this carrier. I wasn't going to opt for the Organic version until I felt how SOFT is was! The color is gorgeous. To keep it clean, be sure to wash out any spills asap. I chose this carrier over others because it was soft, easy to travel with, and allows me to use a few different positions. When DD gets tired of facing forward, I can easily turn her around so that she can relax and in most cases, take a much needed nap - she falls asleep almost as soon as I get her in!
So initially, I wasn't too sure about using this carrier. I feared that the learning curve would be frustrating. After speaking with my midwife about different styles and my fears, she told me that this carrier would be a good fit because it gives all of the benefits of a wrap but works for people like me who didn't want to be flustered in a parking lot with tail ends of a carrier dragging all over the place.
There was a bit of a learning curve. After about 2 or 3 times trying it out, I was able to get the hang of it confidently without having to look in the mirror. That is the ONLY reason I gave less than a perfect score.
I would recommend this carrier to any parent or caregiver. I don't have any regrets about buying it!