I bought this dryer because I have thick, curly hair and it takes way too much time to dry it. Wow--problem solved! This hair dryer is very powerful and my drying time is half of what it used to be. I also wanted an ionic charger because I was told it would help tame the frizzies. It does. Dryer also has a nice, long cord that doesn't get all tangled up. I would most definitely recommend this product. Happy customer!!!