Apple TV

The future of television.

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TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW,1 WatchESPN,2 Netflix,3 Hulu,4 iTunes—apps are quickly becoming how we watch today. The new Apple TV is built around this vision—with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.

It’s all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment. All the entertainment your TV can handle.

iTunes movies and TV shows. Netflix and Hulu. ABC5 and Disney.6 HBO and SHOWTIME.7 Live sports8 and news. And so much more. If it’s worth watching, there’s definitely an app for that.

Games and More. Games and apps on TV. It’s gonna be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family game night. It’s exciting to imagine where developers will take this.

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Siri Remote, there’s never been a better time to be a TV.

A TV experience you’ve never experienced.

Your TV screen is all the way across the room. That's why the experience of using Apple TV is designed to let you feel like you're interacting directly with your TV, not separated from it.

Siri Remote. Ask more of your television.

With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like “Find me some funny TV shows.” Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.

Touch Surface. So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screen effortlessly.

  1. 1. HBO®, HBO NOWSM, and related channels and service marks are the property of Home Box Office, Inc. HBO GO® and HBO NOWSM are accessible only in the U.S. and certain U.S. territories where a high-speed broadband connection is available. Minimum 3G connection is required for viewing HBO NOWSM on mobile devices. Some restrictions may apply.
  2. 2. WatchESPN is free for users who receive ESPN as part of their cable or satellite TV subscription from participating providers. ESPN3 is free for users with participating high-speed Internet service providers.
  3. 3. Selected titles now available on Netflix. Netflix subscription required.
  4. 4. Hulu subscription required for streaming content.
  5. 5. No subscription required. Available only in the U.S.
  6. 6. Free with your subscription through participating cable and satellite providers.
  7. 7. © 2015 Showtime Networks Inc. and Showtime Digital Inc. All rights reserved. Showtime Networks Inc., 1633 Broadway, New York, NY 10019. SHOWTIME and related marks are trademarks of Showtime Networks Inc., a CBS company. SHOWTIME is accessible for viewing solely in the United States and its territories and possessions. Minimum high-speed broadband connection is required for viewing.
  8. 8. Live sports subject to blackouts.

Subscription may be required to access some content.

Some applications are not available in all areas. Application availability is subject to change.

Available on iTunes. Title availability is subject to change.

Lucy is available on iTunes. Lucy © 2014 Universal Studios. All rights reserved. Watch the Jurassic World trailer at trailers.apple.com/trailers/universal/jurassicworld. Jurassic World © 2015 Universal Studios. All rights reserved. Black-ish is available on iTunes. Black-ish © ABC Disney. Better Call Saul is available on iTunes. Better Call Saul © 2015 Sony Pictures Television Inc. All rights reserved. Brooklyn Nine-Nine is available on iTunes. Iris is available on iTunes. Iris © Iris Apfel Film, LLC. All rights reserved. Limitless is available on iTunes. Limitless © CBS Corp. 2015. Inside Amy Schumer is available on iTunes. Inside Amy Schumer © 2015 Comedy Partners. All rights reserved. Star Wars Rebels is available on iTunes. Star Wars Rebels © and TM 2013 Lucasfilm Ltd. All rights reserved. Kumiko, the Treasure Hunter is available on iTunes. Kumiko, the Treasure Hunter © 2015 Amplify Releasing/Lila 9th. All rights reserved. Sofia the First is available on iTunes. Sofia the First © Disney Enterprises, Inc. Dior and I is available on iTunes. Dior and I © 2015 CIM Productions. All rights reserved. The Blacklist is available on iTunes. The Blacklist © 2015 Sony Pictures Television Inc. and Open 4 Business Productions LLC. All rights reserved. Mad Max: Fury Road is available on iTunes. Mad Max: Fury Road © 2015 Warner Bros. Feature Productions Pty Limited. All rights reserved. Pretty Little Liars is available on iTunes. Pretty Little Liars © Warner Bros. Entertainment Inc. All rights reserved. The Good Wife is available on iTunes. The Good Wife © CBS Corp. 2015. The Big Bang Theory is available on iTunes. The Big Bang Theory and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. All rights reserved.

TM and © 2015 Apple Inc. All rights reserved.