It's just cool how this light is there when I need it, but completely out of the way.
At first the idea of battery instead of USB power seemed a mistake...but it turns out that makes it extremely flexible.
This little gadget does exactly what it says it does. I'm happy with it because it effectively holds a cord in place that would otherwise fall behind my desk making it hard for me to connect it when I need to. It is also designed in a stylish and unobtrusive way so it looks nice on my desk.
As many pieces of gear we surround ourselves with these days that require cords for charging, this device helps keep them organized. I have one by the bed, for holding the phone charging cable and keeping it from falling off the nightstand. I have one on my desk, to keep cables in order when I'm away from the desk. I even have one on the dash of my car, as there are at least two cables there too. And I really hate hunting for black cables inside a dark car! Because it's rubbery, it stays where you put it. I have bought lots of these for gifts. Target, you need to stock these in all the colors in all your stores, and put them in the electronics accessories department.