I didn't buy it because it's organic. I bought it because I'm ready to give up on pillows. I really have tried so many different brands from various stores, but this pillow is IT! I'm a side sleeper and for the first time in years, I am waking up refreshed. I usually have to stretch for a few minutes after rising each morning for what I thought was 50+ year-old creakiness, but no more! Please keep this pillow available Target!