This is my first time buying the product, I was skeptical at first since I've tried "higher-end" baby products before.
About the foam, it's not a rich lather foam that you just have to pump once or twice for the entire body. You kinda have to pump several times to get the amount you want since each pump only squirts a little amount of foam, perfect for babies, and it's not the kind of foam that's really foamy either, some people might be disappointed with the foam. But it does wonders for my toddler.
I'm not too crazy about the smell, it kinda reminds me of some kind of plastic smell, like dolls, not sure how to describe it.
I know this soap works because my toddler's hair is soft and shinier without a separate shampoo, it really looks healthier somehow, and his skin is also soft even without lotion.
I was so happy to find a natural alternative to use on my daughter. It is gentle and I have not noticed a smell. For those who say it isn't as "foamy" as the regular baby wash- that is because it is natural. There are additives used to create a better lather in the regular, non-natural, products. ;)