Always look around Target for cute Hello Kitty throws. Since my first one, they've really stepped up the quality. This one actually doesn't have massive amounts of fuzz balls ripping off when you throw it in the wash/dryer so that's a huge relief. The scent, as you may have guessed, does leave after the first wash. It was nice while it lasted. It was kind of overwhelming at first then I got used to it or the smell faded. I really like rainbow colors so I like how this one has lots of colors because of the gumballs. It really is warm and so soft.