my daughter is only 2 1/2 and sheloves this doll... i asked for more for christmas cuz she just loves it... she sleeps with it... and takes it everywhere. the pieces dont get lost and its stands up to a very destructive younger sister (15 mo) who chews them... and throws them. i am sure she will like this for at least 2-3 more years.
Both of my daughters have one of these and they love it! They play with it for quite a while, which is hard to do since they are 2 toddlers and very busy. It really lets their imagination go wild with some of the outfits they come up with. I help them to figure out what goes together well too so they are learning that as well as having fun. The one thing I don't like is the pieces can get lost because there is no lid or anything to keep them in place when they are not playing with it. I got an extra large ziploc bag to put one of them in and need to get another one since my second daughter got one for Christmas.