I use it everyday! When I apply the gel on my eyebrow, my eyebrows look instantly "pulled" together- as if I just had an eyebrow wax. Worth the buy. I'm almost out and I've gone to several Target stores; this product is out of stock. That's why I'm here - ordering more online!
I've been using this liner for years, probably 5 or more! It's great because I can mix and match most of the colors to match my hair, which is strawberry blonde, or I can use any 3 of them alone to go with my hair and skin. The dark color is the only one I don't use. They're quite versatile! I think the key to great eyebrows though, is the care of the eyebrow themselves. I get them waxed about once every 2 or 3 weeks. The liner always looks even better after a clean wax!
Mix and match four creamy colors. Looks soooo natural when applied correctly. Lasts all day. Long shelf life. The only negative I can find is that if you're a dark brunette or black headed, this might not be dark enough for you since the brows ideally should be a shade or two darker than your haircolor. You do have to buy a separate brush but who cares.
Best brow product I've used in the 35 years I've been wearing eye make-up. Really. It's that good.