At first I was hesitant to buy it for the first time because I thought it was a little pricey. This little tiny bottle is a lot of eyeliner and lasts a LONG time! It is very well worth it! It most definitely compares to mac product if not even better! I put it on every night when I get out of the shower and when I wake up in the morning for school its still on and doesn't even smudge off. When I wash my face it comes off very easily and doesn't make your eyes black.