I was skeptical in purchasing this item because of the price and lack of reviews. At first, I applied prior to foundation; however I stopped using it because it became "cakey." Then I decided to try something different: mixing a small amount of bronzing primer with a small amount of foundation and then apply with a stipple brush. OMG!!!!This method allows me to use very little foundation and the application is 5-6 minutes less than my previous routine. I only use a pea-sized amount of bronzing primer and a pea-sized amount of foundation; swirl together and then apply. I have never received more compliments on my complexion. I am constantly asked if I had a recent facial or if I'm newly in love as my "glow" is incredible.
When I applied this, ( I have medium brown skin), I thought to myself, who needs the Memory Foundation! When I built on top of this base, my look just got better and better. Product contains no parabens, and is made in Australia. If he left out the proplene glycol it would be perfect.