Colorsilk is awesome, first of all. It's cheaply priced without being cheap in quality. I keep my hair colored for a year for less than the price it would be to get it done professionally only once. The color is true. I particularly love this red color because it's deep, bold, and also looks natural. The conditioner that comes with the color smells GREAT, and I wish I could buy bottles of the fantastic stuff! Just an all around great product.