Purex has come a long way over the past few years. I used to consider it the budget soap, but now I buy it in lieu of the more expensive brands. My clothes have never smelled so fresh and clean and unlike before, you don't have to use half the bottle to get results. Nobody can claim you use more of this to get your clothes clean as the measurements are comparible to what you'd use with Tide or Cheer. The money you save when using this makes it especially a bonus. I do not add any fabric softener or sheets and my clothes are soft, static cling free, and as mentioned earlier, very fresh smelling. Highly recommend trying the new purex brands for anyone like myself who snubbed them a few years ago after disappointing results.