I have a [Brand] that just sits there, it was so frustrating to use. I would make bread dough and in 15 min. still not great. I had to scrape even with their new scraper blade. I love this! I can't say enough, bread dough in 5 min. was lighter and fluffier then the ka and it never got there in 15 min. it plows through heavy dough, its quiet.... a big plus for me. its fun, I can add ingredients while its spinning and yes sometimes you have to help it to spin but not very often, then it gets going and its on its way. I don't know about longevity but i figure I can buy alot of these for the price of one ka and have fun baking again.
I bought this to replace a Sunbeam stand mixer that I have had since the mid 1980's which was amazing. The bowl is very nice and good quality. I can lift the mixer easily and it seems well built. I have only had it a week, but I have made banana bread, brownies, cake and frosting so far and have been impressed with it. I didn't want a Kitchen Aid as they are so bulky and heavy, not to mention they have a huge price tag. The beaters are good quality, easy to get in and out and the tilt head works well.