We tried this the other night and I loved the sensation. He didn't really think it felt any different from normal lube, this may have something to do with him already being quite warm. I felt bot sensations when they were combined and enjoyed it very much.
For all the marketing hype, this product is a big waste of money and effort. You might as well use an ordinary lubricant. Unlike the commercial, nothing out of the ordinary occurred. The price is just ridiculous.