Simply Shabby Chic

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a Target-exclusive collection of home products.

Rachel Ashwell founded Shabby Chic in 1989, opening the first store in Santa Monica with a line of slipcovered furniture, bedding and fabrics. Her fresh vision and love of vintage style quickly became a hit. In 2004, Ashwell partnered with Target to create an exclusive line of home furnishings and décor that blends English elegance with California casual.