We bought it today and she hasn't wanted to play with anything else all day long.
She found it very entertaining. We played by the rules a couple of times, but she preferred to use the recipe cards without the timer/rules to make the cupcakes or just to make the different cupcakes by herself.
She ended up putting on her princess dress and had a tea-party with the cupcakes she made.
Well worth the money and good fun even if you don't play by the rules
This kept my 3 year old occupied for 12 days of power outage during Sandy! Of course we did not exactly play by the rules.. we just put cupcakes together using the cards. Sometimes we design our own cupcakes. The topper pieces are tiny so be careful! We usually dump all the pieces in the box lid, and then put our finished cupcakes in the bottom.