4 stars

I really do like these bras. They are very comfortable, more so than expensive brands. Don't expect the same quality though. They lasted about 4 months for me, which is a pretty decent length of time. I wash my bras in the washer machine, but I never put them in the dryer. They last much longer. For the price, these are a very good buy.

5 stars

I'm not looking for designer bras (although they are pretty, who's looking?). For an A/B cup, this bra is awesome. The juniors bras usually don't go up to a 36. This bra is soft and flexible, gives me the support and coverage I need, and is comfortable enough to wear all day long. And for the price, I can afford to buy every color they make.

3 stars

I thought I had finally entered nirvana when I bought my first Ultimate Favorite Fit Bra. After a couple of washings, though, the underwire started poking through. This has happened to a couple of these bras. I have sewed up the first one and hope it will be ok from now on.
I hope the manufacturers read these reviews and fix this problem with the bras. They seem to be pretty popular with women based on the couple of months it took to receive my latest order.

5 stars

After 6 pregnancies and breastfeeding, at a size 36B I just don't have the shape to fit right in most bras. I have tried really cheap bras and expensive brand name bras. This one is definitely my favorite. No empty "pockets". The bra gives me lift and the appearance of fullness. To top it all off it is very comfortable. I just got it 2 days ago, so I am hoping it holds up for a while in the wash. At such a great price, I will be happy if it lasts me more than a few months!

1 stars

I am trying to forget, but can't, that it took two months for Target.com to deliver this item. It's hard to find a 40A so I continued the order (I did though, cancel the panties that I ordered in early January and was advised they wouldn't be delivered until March 24th). So trying to forget the incompetence, I celebrated the delivery of my long awaited bras. Five routine wearings (one washing, hang dry)of the black one caused the underwire to come through the fabric and poke me in the chest. El Cheapo. I'm afraid to say this experience has cured me of shopping on Target.com (LOVE the store though).

4 stars

I *loved* how comfortable this bra was! Fast becoming a favorite, but...after about 3 washings, the strap has completely frayed. Soon it will be unusable. I will purchase another considering the price and hope that it is just bad luck (or a cranky washing machine). For the price it doesn't get much more comfortable, if it hadn't fallen apart already I would give it a 5. Others I have owned of this brand last a long, long time, so I'm hoping a fluke.

5 stars

great bra for the price..alot of colors and sizes..if you wash in a lingerie bag on delicate cycle you won't have any trouble..and please hang dry!!! most women have trouble with thier bras because they refuse to treat them properly...underwire bras do not do well in a wringer washer and thats all there is to it..if you want it too last and you're too lazy to handwash, at least put in a lingerie bag/or pillow case and hang to dry..this should eliminate your fraying,and underwire damage

5 stars

It's cheap, cute, and comfortable. It's really hard to find good 40C bras, a lot of times we're classified as "plus-sized" (but I don't wear plus-sized clothing), so the bras are too hefty. I just want a nice regular bra that'll hold up the girls and keep 'em in, and this does it, for what I think a bra should cost (I'm done paying too much for bras! The most expensive bra I ever bought was from VS for around [price], and this is more comfortable!). Basically, it's nothing fancy, no frills, but if I want that I'll look elsewhere. This is a good basic bra, and I'm planning on ordering more. Love it!

5 stars

I have several of these bras I purchased about 2 years ago and bought a few new ones recently. I am wondering if I needed to replace the 2 yr old bras at all. They have held up so well! I'm a 34B and I wear these all the time from riding my mtn bike to occassionally falling asleep with one on. Yeah, they're that comfortable. Great value for the money!