Whole mouth clean. For a healthier whole mouth clean (vs. a flat-trim toothbrush). Cheek & tongue cleaner. Over 96% more bacteria removal (overall bacteria vs. brushing teeth alone with a flat-trim toothbrush). Unique cheek & tongue cleaner removes over 96% more bacteria (overall bacteria vs. brushing teeth alone with a flat-trim toothbrush). Tightly packed, tapered bristles and polishing cups help remove more plaque and stains than an ordinary toothbrush. Use along with Colgate Total Whitening Gel. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! www.colgate360.com. Made in Switzerland.