Examines marketing strategies for high-tech products and why they differ from those in other industries.
- Genre: Business + Money Management
- Subgenre: New Business Enterprises, Marketing / General, Management, Sales + Selling
- Publisher: HarperBusiness
- Pages: 256
- Edition: Revised
- Language: English
- Format: paperback
- Release Date: September 1, 2002
- Date Published: September 1, 2002
- Author: Geoffrey A. Moore