April 5, 2011
April 5, 2011
The New York Times bestseller that gives readers a paradigm- shattering new way to think about motivation.
Most people believe that the best way to motivate is with rewards like money-the carrot-and-stick approach. That's a mistake, says Daniel H. Pink in Drive. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home-is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life. He examines the three elements of true motivation- autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Daniel H. Pink, who previously outlined a new paradigm for the 21st-century business brain in his bestseller A WHOLE NEW MIND, argues that our models for creating incentive, best represented by the old notion of "the carrot and the stick," are as antiquated as the donkey they were originally meant for. Pink shows that purely financial motivations worked well for the repetitive tasks associated with the assembly-line production of the 20th century, but argues that today's technology-driven business world calls for problem-solving and creative thinking, which are actually discouraged by the former model. Pink shows that today's achievers are inspired by the intertwined concepts of autonomy, mastery, and purpose, and he uses decades of scientific research to convincingly back his claim. Pink provides a specific toolkit for managers to implement his ideas, and examines some contemporary businesses that are flourishing thanks to their mastery of creative motivation.
Genre: Business + Money Management, Self Improvement, Psychology
Sub-Genre: Motivational, Motivational + Inspirational
- Genre: Psychology, Self Improvement, Business + Money Management
- Subgenre: Motivational + Inspirational, Motivational
- Publisher: Riverhead Books
- Pages: 260
- Edition: Reprint
- Language: English
- Release Date: April 5, 2011
- Author: Daniel H. Pink
- Online Item #: 12857366
- Store Item Number (DPCI): 248-51-7374
- ISBN: 9781594484803
- Item can be gift wrapped.
- Made in the USA or Imported