Fashion School in a Book Design Journal - by Zoë Hong (Paperback)

Book Synopsis

Design your fashion collection and create a work-in-progress portfolio with the artistic direction in this design journal!

Author, designer, and instructor Zoë Hong's Fashion School in a Book outlines the workflow for creating a fashion collection. The text offers lessons on how to develop a cohesive (environmentally sustainable!) collection based on shapes, silhouettes, colors, patterns, and fabrics. As you make your way through the exercises in the book, this Fashion School in a Book Design Journal becomes a record of your collection in progress. By the end of the course, you'll have created a portfolio of your work in these pages.

This workbook is a dedicated space to record your brainstorms and ideas, work through useful checklists, and illustrate garments using the provided pages of templates. Full of practical exercises and artistic direction, use this companion piece workbook to get the most out of Fashion School in a Book.

Whether you're a fashion student; a hobbyist designer looking to learn about the fashion industry; or an aspiring designer or fashion illustrator, Fashion School in a Book lays out the path to New York, Paris, or Milan--and the Fashion School in a Book Design Journal is your ticket there!

TABLE OF CONTENTS

00: Introduction

01: Fashion Design Process Overview

02: Brand Direction

03: Collection Direction

04: Color

05: Print Development and Surface Design

06: Fabric

07: Shapes and Silhouettes

08: 3D Development

09: Merchandising

10: Where do we go from here? Brands

11: Where do we go from here? Portfolio Makers

About the Author

Drawing upon her years a fashion designer, illustrator, and instructor at one of the world's most prestigious fashion universities, Zoe Hong has built the largest fashion education platform online. Zoe helps aspiring designers build their knowledge and cultivate their creativity to enter the workforce as designers, makers, and entrepreneurs.

Zoe's design career, from intern to creative director, highlighted with competition wins and tv appearances, has taught her industry best practices that she in turn teaches to her students. Zoe helps aspiring designers build their knowledge and cultivate their creativity to enter and thrive in the workforce as designers, makers, and entrepreneurs.

Sustainability has always been at the fore of Zoe's approach to design and business. "Future Heirlooms", the motto of Zoe's first company, continues to reflect her dedication to balancing design, ethical fashion practices, and sustainability. Zoe continues to lead by example, teaching to prioritize environmental health alongside creativity and ethical responsibility.