July 1, 2005
July 1, 2005
Edited by three well-known and widely published scholars, the Handbook is the definitive source for study in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.
Standing alone as a thorough summary of existing theory and research, the Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
- Genre: Business + Money Management
- Subgenre: Economics / General
- Language: English
- Online Item #: 13697743
- Store Item Number (DPCI): 248-72-3057
- ISBN: 9780805850048
- Item can be gift wrapped.
- Made in the USA or Imported