November 30, 2010
November 30, 2010
Ideas are everywhere. People are constantly thinking up better ways to do things and make lives easier. Every year, more than 1.6 million new patents are filed worldwide and millions of new ideas sit on the desktops of basement inventors waiting to be turned into the ultimate money-making, life-altering product.
In this age of the self-made celebrity, expert, and business owner, there is no reason why you cannot market your inventions as well and create a demand for your amazing new idea. With the help of this comprehensive guide to the invention marketing process, you will learn everything you need to know to go from independent inventor to profiting entrepreneur. It starts with knowing exactly what the current independent inventor is dealing with - the market climate and how things like the Internet have fundamentally changed how new products are presented. You will learn how to start commercializing what, to this point, has only been an idea. You will learn how to research the industry into which you are trying to enter, how long to wait, what the actual value of your product is as opposed to the perceived value and how you can calculate that actual value, and how licensing and marketing work on a fundamental level.
You will learn the ins and outs of the patent process and what you need to do to protect every exceptional idea you develop. To supplement your patent, you will learn how to time the marketing of your product to best take advantage of a fresh patent without showing your hand. For any inventor with an idea in hand and a desire to share it with the world, this book provides a complete guide for everything you need to do to see your invention on store shelves in no time.
Genre: Business + Money Management, Technology
Sub-Genre: Inventions, Commerce, Marketing / General
- Genre: Technology, Business + Money Management
- Subgenre: Marketing / General, Commerce, Inventions
- Publisher: Atlantic Pub Co
- Pages: 288
- Language: English
- Author: Michael J. Cavallaro
- Online Item #: 11655062
- Store Item Number (DPCI): 248-13-8363
- ISBN: 9781601383020
- Item can be gift wrapped.
- Made in the USA or Imported