Environmentalism has traditionally been anathema to business?and vice versa. But concern for the environment can coexist with and even increase corporate profitability. In Nature?s Fortune, CEO of the Nature Conservancy and former investment banker Mark R. Tercek and science writer Jonathan S. Adams argue that governments and businesses can no longer afford to ignore the value of nature on their balance sheets. The responsible stewardship of natural resources is now of utmost economic importance. After all, success in business depends on the proper valuation of assets. Nature?s Fortune offers a revolutionary guide to the world?s economic?and environmental?well-being.