New Product Blueprinting (the book) sets forth a compelling description of New Product Blueprinting (the process). Dan Adams's breakthrough methods bring crystal-clarity to the fuzzy front end of B2B product development. He helps readers uncover customers' unspoken needs and engage them so they're primed to buy. This book is for practitioners working to move their companies forward, not theorists and academicians. And it's for those wishing to transform their business, not apply a short-term patch.