A greedy individual, the cantankerous Once-ler, thoughtlessly pollutes the air, land, and water of the Bar-ba-loots' paradise, Truffula Forest, in order to build his giant industry.
A mysterious creature known as the Once-ler describes how his greed and lack of ecological concern caused a serious pollution problem. When the Once-ler ignores the warning of the wise Lorax to mend his careless ways, the result is an environmental disaster. Dr. Seuss skillfully weaves his humorous words and pictures with a genuine message to readers that it's up to them to protect the earth. Color illustrations accompany the rhyming text. This edition comes packaged with a puppet of the Lorax.