Write Well to Sell Big In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
- Genre: Business + Money Management
- Subgenre: Business Communication / General, Home-Based Businesses, Sales + Selling
- Publisher: Adams Media Corp
- Pages: 224
- Language: English
- Format: paperback
- Release Date: February 14, 2011
- Date Published: February 14, 2011
- Author: Dan S. Kennedy