Sponsored
Creamy Diaper Rash Ointment - Zinc Oxide Aloe & Vitamin E - 4oz - up&up™
$2.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Compare to Desitin® Diaper Rash Cream
- Diaper rash ointment features zinc oxide to protect against wetness
- Hypoallergenic, paraben-free formula is gentle on your little one’s skin
- Soothing aloe and vitamin E help treat diaper rash
Description
Treat your baby's diaper rash with this up&up™ Creamy Diaper Rash Ointment with aloe and vitamin E. The zinc oxide skin-protectant combines with soothing aloe and vitamin E to treat and prevent diaper rash. This product is hypoallergenic and dermatologist tested, so your little one gets nothing but the best.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Contains Zinc Oxide, Contains Aloe, Contains Vitamin E
Product Warning: Keep out of reach of children
Product Form: Ointment
Primary Active Ingredient: Zinc Oxide
Package Quantity: 1
Primary active ingredient percentage: 13
Net weight: 4 Ounces
TCIN: 11312703
UPC: 072785108127
Item Number (DPCI): 007-08-0032
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide (13%).
Purpose
Purpose: Skin Protectant.Uses
Helps treat and prevent diaper rash;, Protects chafed skin due to diaper rash and helps seal out wetness.Stop use and ask a doctor if
condition worsens, symptoms last more than 7 days or clear up and occur again within a few days.For use
For external use onlyKeep out of reach
If swallowed, get medical help or contact a Poison Control Center right away.When using
do not get into eyes.Directions
Change wet and soiled diapers promptly. Cleanse the diaper area. Allow to dry. Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.Other information
Store between 68 and 77 degrees F (20 and 25 degrees C).Inactive ingredients
aloe barbadensis leaf juice, beeswax, dimethicone, ethylhexylglycerin, fragrance, magnesium sulfate, microcrystalline wax, mineral oil, peg-30 dipolyhydroxystearate, petrolatum, phenoxyethanol, potassium hydroxide, sorbitan sesquioleate, tocopheryl acetate, water.
Question or comments?
800-910-6874Ingredients:
active ingredients: zinc oxide (13%). purpose: skin protectant. inactive ingredients: aloe barbadensis leaf juice, beeswax, dimethicone, ethylhexylglycerin, fragrance, magnesium sulfate, microcrystalline wax, mineral oil, peg-30 dipolyhydroxystearate, petrolatum, phenoxyethanol, potassium hydroxide, sorbitan sesquioleate, tocopheryl acetate, water.
Shipping details
Estimated ship dimensions: 9.84 inches length x 4.8 inches width x 2.62 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this wipe off hands easily?
submitted by Ashley - 5 months ago
A: Hello Ashley - Thank you for your Question! The Creamy Diaper Rash Ointment is from Target owner brand- up&up™. We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. Have a great day! - Eram
submitted byEram - 5 months agoTarget staff support
Q: has this cream been discontinued? unable to find it anywhere in stock.
submitted by Nancy - 4 years ago
A: No, it is hard to find, but it is around. I had a hard time finding it too.
submitted byChristina - 4 years ago
Q: Should it have a foil seal under the cap? The one I received did not.
submitted by Vegasmom - 5 years ago
A: Hi Vegasmom - Thanks for stopping by! No, this diaper rash ointment does not have a foil under the cap. I hope this helps! - Katrina
submitted byKatrina - 5 years agoTarget staff support
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Guests are saying
This diaper rash cream has garnered mixed feedback from guests, with many praising its effectiveness in preventing and treating diaper rashes while highlighting its affordability. However, concerns about its watery consistency and separation issues have been frequently mentioned. Guests appreciate its value compared to name brands, but some have experienced difficulties with application due to the product's texture. Overall, it remains a popular choice for those seeking a budget-friendly option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 684 reviews
quality: 2.73 out of 5
value: 2.83 out of 5
41% would recommend
194 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025
(no review title)
Separates and will not mix back together. Makes a huge mess and is impossible to use.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
I don't recommend
The liquid and solid parts of the product separate all the time. A transparent liquid comes out first every time we try to use it. It makes a huge mess. Don't buy this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
Watery mess
Separates horribly! The first couple applications were okay but now it’s so watery and no amount of shaking will mix it. I’ll spend the extra $3 for Desitin
1 out of 5 stars
12 October, 2025
(no review title)
Not a fan to loose Does not stick well
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
BURNS! DO NOT USE! TARGET: PULL FROM SHELVES!
I picked this up after seeing that zinc may be helpful in treating my perioral dermatitis. I experienced the bizarre watery separation every other reviewer had. It wasn’t something that could be solved by shaking the bottle. It was a complete separation and water came out in a heavy stream. So weird. And most importantly, THIS STUFF BURNS. I do not have sensitive skin. I’ve since switched to a Desitin cream with a higher zinc content with ZERO issues. THIS PRODUCT BURNS. I can’t imagine what this feels like to a baby :( TARGET: PULL THIS FROM YOUR SHELVES
1 out of 5 stars
Thumbs down graphic, would not recommend
9 October, 2025Verified purchase
TERRIBLE
it squirts large amounts of liquid and clumps of tiny zinc everywhere. I regret buying this useless product. I could make a better mixture in a condiment cup with zinc and a&d than this. I don't even know why they sell this product. it's total garbage.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
(no review title)
awful product. doesn't rub onto little ones skin well and for some reason turned into liquid.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
Do Not Buy
Do not waste your money! Whenever I squeeze some out it squirts out straight liquid before any cream, then when I do get some cream out it is so slippery it won’t stay on the skin in the diaper area, so it doesn’t actually create a barrier. My child’s diaper rash has gotten worse while using this the past three days. Will be getting Bordeaux’s instead, it’s so much better.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
don't waste your money
it's horrible it's separates from the water so like a bunch of water comes out before the cream comes out and it doesn't apply to the skin correctly it's horrible don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
Save Your Money
All the liquid’s separated the day after I opened it. Every time I try and get the cream out and oily liquid would squirt out instead. Such a mess. Straight in the garbage.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025Verified purchase
Watery
Terrible quality, way too watery and cannot be effectively used. I’ve tried it a couple time thinking I got a bad batch, no just a bad product
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase
Would not reccomend
I always buy Target brand items and this is the first one that is terrible. Every time I got to use it so much water comes out and when you go to put it on the skin it doesn’t stay on the skin properly. I bought this because I’ve used the Up & Up maximum strength before and liked it but it was not in stock when I needed to repurchase so I decided to give the regular version a try.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2025Verified purchase
Do not buy
Terrible. It’s poorly emulsified so you end up with half liquid half cream. Water comes out and makes a mess. Buy the brand name. Target should pull this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2025Verified purchase
Does not apply
Watery it’s like the ingredients don’t mix. Can’t even apply because it slips off the body. Badly made .
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025Verified purchase
Awful
It was sealed so it wasn’t tampered with but water came out twice instead of cream. I closed it, shook it/massaged the tube to mix it (not that you should have to) and even then, it doesn’t spread on the skin evenly. Threw out. I bought in a pinch bc my Target didn’t have my go to, will stick with Aquaphor baby.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2025Verified purchase
Liquidy, not useable
Within a week of opening, the diaper cream separated and became very liquidy. it is not usable or effective.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025Verified purchase
Bad consistancy
I wanted to like this, but the product had completely separated - all the oils and liquids spilled out of the tube when it was opened, leaving behind a sloppy mess that had the consistency of wet cottage cheese when squeezing product out.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2025Verified purchase
Too watery
Do not recommend. It’s way too watery and doesn’t come out of the tube well. Better save a couple bucks and get a brand name.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Horrible.
I would give this zero stars if possible. I bought two of these when the other tube of Up and Up cream we usually get was out of stock. But this tube seems to separate in the tube giving you liquid then cream. Both my babies cried when using this like it hurt worse than leaving the rash alone. Will not be repurchasing.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025Verified purchase
Horrible.. do not buy
Absolutely terrible. Completely separated and so much liquid inside. Would not mix back up no matter how much I tried to shake it.