baby food

Exact same as in the stor ... see more

Exact same as in the stores! see less

I got a free sample from ... see more

I got a free sample from our doctor, which ended up coming in handy when I had to supplement when my milk didn't come in right away. My daughter digested this better than the Similac Sensitive formula. I love the scoop holder in the lid. I always feel like I have to put my hands in the smaller cans and dig for the scoop, contaminating her formula. She is almost exclusively mommy fed now but I still keep a can on hand for outings and babysitters since I rarely pump. see less

Good transition when my t ... see more

Good transition when my twin girls reached 9 months and transfered from neosure. Nice large package and scoop holder see less

very good and cheapest pr ... see more

very good and cheapest price in the market see less

My son was not gaining mu ... see more

My son was not gaining much weight after 1 year old, so we continue to let him have his formula, but switch from [a different] brand baby formula to Similac Go & Grow, and he loves it!! He takes his formula 4 times a day now and is gaining weight steadily on top of all the regular food he's eating! [...] see less

My daughter likes drinkin ... see more

My daughter likes drinking it.and I found after drink it,her hair becomes better.I believe Similac and will continue to use it. see less

My sweet boy would have p ... see more

My sweet boy would have pain after he ate, screamed his head off, and had blood in his stool... the doctor had us try gentleease and soy but neither worked. This worked pretty quick and he's a very happy boy now. He's been on it for about 8 months, and no issues! Yes, it costs more, but it's worth it for the peace and quiet... and having such a happy baby! see less

My baby girl suffered fro ... see more

My baby girl suffered from terrible gas pains. Her doctor gave me 2 cans of nutramigen and I noticed a difference with 24-48 hours. Her gas pain was gone and she was back to being a happy baby. see less

It may be expensive but i ... see more

It may be expensive but it was so worth it. This formula is the only thing my baby girl can take. EVERYTHING else made her cry with tummy issues. Just a couple days after we switched to Nutramigen, she was a different baby. Highly recommend! see less

Initially we used all of ... see more

Initially we used all of the samples of Similac from the hospital, and bought the powdered Similac product that this is compared o. Our daughter had horrible gas and constipation from it. I did a ton of research while pregnant and had wanted to use Up & Up from the beginning, and our pediatrician said it was just as good so we did. Our daughter loves it and we've never had any problems with it. She is ten months old now, and she doesn't like water or juice even, only wants this formula! We save soooo much money by using Up&Up, and our daughter loves all of their baby food and snacks as well! see less

My daughter has been usin ... see more

My daughter has been using this since she's been 1 month old. We would still be using it but pediatrician says she's allergic to milk protein...so we switched to the soy formula in the Up & Up brand, she's tolerating it ok, just makes her constipated like the dr said it would. I would recommend this formula to anyone who wants to save money and still have a great product. see less

I always buy Up and Up fo ... see more

I always buy Up and Up formula, from my oldest son to my newborn. However I don't like the scoop from the new packaging, as the old scoop was smaller in terms of width and the new one is bigger. I use Dr. Brown bottles and now the scoop barely fits into the bottle so it always leaves some formula on the side when you scoop it in. The old scoop did not have such problem as it was smaller and all formula went into the bottom. I hope you can consider improving the design of it. see less

I've tried 4 different na ... see more

I've tried 4 different name brand soy formula's trying to find one that would give my son the benefits of soy without constipating him or making him gassy. I finally tried Target brand and It has been PERFECT! It mixes really easy...I'm not shaking his bottle for 5 minutes.. the price is amazing, and it's super easy on his system. The target stores near me run out of this pretty quick so I try to keep a back up can just incase, but he's 8 months old and this formual has been amazing. I suggest this brand of formula ..soy or not.. to every parent I know. see less

[...] Although it looks l ... see more

[...] Although it looks like it isn't ground as fine, it mixes better. And our daughter spits up less and has less gas. We love it. And it's so much cheaper!! I can buy 2 cans of the up & up brand for what one can of ProSobee is! see less

We had to switch our son ... see more

We had to switch our son to Soy formula since he was too sensitive to Milk proteins, so started him out with a brand named Soy formula. I wasn't happy with how well the formula would dissolve with water when preparing the bottle, so thought we would try another brand. Once we tried the Target brand, we never went back! It much more easily dissolves when preparing, and he seemed to have less gas with this as well. Not to mention how much cheaper it is. I don't believe in the "you get what you pay for" with this item! see less

it's a good service.

it's not my first time to ... see more

it's not my first time to order formulor from target.com. [$] shipping, safe package, and cheapeast price in LA county. My friend, cousins, all ask me to order this for their kids in China, from new born, 1st step, to next step, now it's older toddler. I told them your kids are growing up by target. see less

it was delivered very fas ... see more

it was delivered very fast, but one of the cans was broken. I am afraid of the quality... see less

My daughter was exclusive ... see more

My daughter was exclusively breastfed until she was 6 months old, and we had to try a few different formulas before settling on this one--being breastfed for so long, she was extremely picky about bottles and formula. After a few tries, we discovered she loves this formula! No more gas, MUCH easier bowel movements, and her nighttime fussiness has completely vanished. She now sleeps through the night, usually in 10 hour stretches. I love that it's organic, and I'm not freaking out about the sugar content, although I was tempted to. I asked my dad about it--he's a doctor--after I read a few reviews about the "very high" sugar content and he told me that it wasn't going to be THAT dramatic of a difference. After all, breastmilk is mainly sugar, that's where all the calories come from. I did the research, and overall, this is defintiely the best formula for my baby. You just have to use what works for you! see less

My son loves this! No is ... see more

My son loves this! No issues switching b/w breastmilk and formula either. see less

I'm always trying to buy ... see more

I'm always trying to buy organic food, and that didn't change when I had my son Gage. I was so excited to find out that Similac made Organic formula and that Target was the only store in my town who carried it! I feel that I can always count on Target to help me and my family towards our healthy organic food goals! see less

Formula is so expensive.. ... see more

Formula is so expensive... I am so glad I found this and my doctor agreed- it is just as good as the name brand for less than half the price. Considering how much my little one eats it has been a godsend. The difference we save in formula pays for diapers every month. You can't go wrong. And like others said... not sure what the poor review is talking about- the first ingredient is nonfat milk. see less

First ingredient is Non-f ... see more

First ingredient is Non-fat milk! FDA requires all infant formula to meet the same standards. I tried two others, very spendy, and my baby likes this formula the best. Very affordable! see less

Not sure what Katie from ... see more

Not sure what Katie from San Jose is reading, but the first ingredient is nonfat milk. I have a can right in front of me, right now. In the store we compared the ingredients and nutritional value and it was identical to [...]. Why pay more? see less

My son has been very happ ... see more

My son has been very happy with this formula. We have been using it for over 3 months! We switched from similac due to the price difference and had a very easy transition. see less

At first I started my bab ... see more

At first I started my baby on Semilac formula. However, because up & up's formulation is much less pricy I decided to give it a try. I am extremely happy with this product and see no difference with Semilac. My baby loves this formula. The packaging is awesome. It desolves in water easily. Everything about it is just right. Highly recommended. see less

I'm a first time mom and ... see more

I'm a first time mom and I was hesistant about buying anything other than the "name brand" On the Up & Up formula container it says compare to Similac Sensitive and that was the brand I had been using for my little one. We gave it a try and have been using the Up & Up sensitve ever since! It is wonderful. I was BF my baby, but he was not gaining the amount of weighted he needed to. The Up & Up formula looks like my BM did...unlike the similac which would get foamy. The Up & Up formula container is nice too! You can get over 2lbs in the big Up & Up container cheaper than you can buy a less amount in the "name brand" container. So it just makes more sense...buy more and spend less! I would HIGHLY recommend this product! see less

Our daughter used this fo ... see more

Our daughter used this formula after we tried several others including name brands and even [other brand] formula constipated her terribly. We were so thankful to find an economical solution, great product! see less

Love love love this formu ... see more

Love love love this formula. We had my daughter on it after 3 months. With in 24 hours she was a different baby. So when my son was born we put him on it right away. He's the happiest baby. Smiles all the time worth every single penny see less

My newborn would cry afte ... see more

My newborn would cry after we fed him from the day we brought him home from the hospital. Everybody said it must be colic. We finally looked into the possibility of an allergy. We put him on Nutramigen and within 24 hours we had a different baby. It turned out he was allergic to the proteins found in milk. This formula is not cheap but it is worth every penny. see less

Our son has been on this ... see more

Our son has been on this formula for a couple of months..although the cost is quite extreme, it has been well worth it. He has acid reflux and had a problem with many other formulas, this helped solve our problems along with prescription [medication]. The smell is awful, but the hours of crying that are non existant now is great. see less

The only formula my LO wo ... see more

The only formula my LO would drink.I used it as backup to the real thing. Best price when purchased by case with a red card. see less

I would highly recommend ... see more

I would highly recommend this formula.Free from growth hormones, etc. They say the #1 thing to buy organic is milk so why would you feed your child anything different. I noticed similac organic has the 2nd ingredient a sugar! This formula does not. I have been using it for 2 months and love it, no gas issues, spit up, etc. !!! see less

Finally something I can f ... see more

Finally something I can feel good about giving my son. It is also wonderful that I don't need to worry about GEIs, Growth hormones, pesticides and other garbage. Super Company! see less

My son is thriving..this ... see more

My son is thriving..this formula is great. I would Never consider going generic after this. see less

We recently switched our ... see more

We recently switched our son from the Enfamil Newborn formula to this Infant Formula with no problems. Thank you Enfamil for making the switch an easy transition. see less

My baby loves it. I have ... see more

My baby loves it. I have given my daughter this brand of formula from born until now. Step1 ,step 2, now she is drinking step 3, never change,it seems it's good for her. see less