I purchased this scale because of the modest price, large LED readout and nonslip surface. When I unpacked the scale, I noticed that the nonslip surface was just a flimsy piece of ribbed plastic. The readout is easy to read, but the scale displays lower than the accurate weight. The heavier you are, the more inaccurate the reading, as my husband complained it was 5 lbs light for him after returning from being weighed at the doctor. I returned it and got a Weight Watchers scale.
I received my scale for Christmas and I've been very happy with it. It seems consistent, and the weight it shows me is very close to what the scale at my gym is showing me. The numbers are big and easy to read, the glass top is easy to keep clean.
I don't watch The Biggest Loser, but I have heard of the show. I don't care that the logo is on the scale, I don't even really notice it.
Overall, I think it's quite nice, and I'm surprised by the negative reviews here.
I have no idea how this company is still around. Their scales are absolutely HORRIBLE. It seems to be the only brand Target sells, so I stupidly have given them several chances, by buying 3 scales from them over time. They just simply don't work. They give me a different number every single time. I'm sure a ton of people just take the first number, not knowing how bad these scales are, but if you go on it multiple times, it gives you a completely different number every time. I always do it on a hard floor, it's never broken, and i'm definitely under the weight limit. It also says Error half the time. I've never once had a successful experience on these scales. They're just honestly the worst company iv'e ever bought from... I can't even begin to imagine how many complaints and returns they get. They need to close.
I was going to get the cheaper scale but decided it was worth the extra [$]dollars based on the reviews and so far I'm satisfied. It is consistent - which is exactly what my last scale wasn't and the memory/comparision to the last weight is nice, but I'm not sure how it would work with mulitple users. It also looks great - exactly as pictured. Would buy again.