Up until April 2011 I had a dark blue Hello Kitty messenger bag that I used for 7 plus years which I loved, I was so disappointed at having to throw it away due to wear and tear. When I saw this bag on Target.com I knew right away I had to have it! I use it to take stuff to work everyday, i.e. lunch, magazines, medicines. It is a sturdy, well made bag that will last for as many years as my blue one did. I especially love the red zipper pulls throughout the bag. I am thinking about buying another one so when this bag eventually gets old I will already have a replacement!