I got a free sample from our doctor, which ended up coming in handy when I had to supplement when my milk didn't come in right away. My daughter digested this better than the Similac Sensitive formula. I love the scoop holder in the lid. I always feel like I have to put my hands in the smaller cans and dig for the scoop, contaminating her formula. She is almost exclusively mommy fed now but I still keep a can on hand for outings and babysitters since I rarely pump.