I love the fact that it is very easy to use. I used it a lot at first when my baby was smaller. However, my shoulders would get too tired and sore after a while. Now that my baby weighs 20 pounds and is 1 year old, I don't use it at all because it is too uncomfortable, especially on my shoulders. I would recommend it, but not if your baby is over 20 lbs.
I wish I had done research on baby carriers before buying one of these. While well made, it's a horrible design. This carrier does not offer proper hip and leg support and front-facing carries are SO bad for babies - and not comfortable for mom either!
I wasted [$] on this carrier and bought a wrap instead. If I was going to get another soft-structure carrier I would get an Ergo, hands down.