formula

Initially we used all of ... see more

Initially we used all of the samples of Similac from the hospital, and bought the powdered Similac product that this is compared o. Our daughter had horrible gas and constipation from it. I did a ton of research while pregnant and had wanted to use Up & Up from the beginning, and our pediatrician said it was just as good so we did. Our daughter loves it and we've never had any problems with it. She is ten months old now, and she doesn't like water or juice even, only wants this formula! We save soooo much money by using Up&Up, and our daughter loves all of their baby food and snacks as well! see less

My daughter has been usin ... see more

My daughter has been using this since she's been 1 month old. We would still be using it but pediatrician says she's allergic to milk protein...so we switched to the soy formula in the Up & Up brand, she's tolerating it ok, just makes her constipated like the dr said it would. I would recommend this formula to anyone who wants to save money and still have a great product. see less

I always buy Up and Up fo ... see more

I always buy Up and Up formula, from my oldest son to my newborn. However I don't like the scoop from the new packaging, as the old scoop was smaller in terms of width and the new one is bigger. I use Dr. Brown bottles and now the scoop barely fits into the bottle so it always leaves some formula on the side when you scoop it in. The old scoop did not have such problem as it was smaller and all formula went into the bottom. I hope you can consider improving the design of it. see less

Formula is so expensive.. ... see more

Formula is so expensive... I am so glad I found this and my doctor agreed- it is just as good as the name brand for less than half the price. Considering how much my little one eats it has been a godsend. The difference we save in formula pays for diapers every month. You can't go wrong. And like others said... not sure what the poor review is talking about- the first ingredient is nonfat milk. see less

First ingredient is Non-f ... see more

First ingredient is Non-fat milk! FDA requires all infant formula to meet the same standards. I tried two others, very spendy, and my baby likes this formula the best. Very affordable! see less

Not sure what Katie from ... see more

Not sure what Katie from San Jose is reading, but the first ingredient is nonfat milk. I have a can right in front of me, right now. In the store we compared the ingredients and nutritional value and it was identical to [...]. Why pay more? see less

I've tried 4 different na ... see more

I've tried 4 different name brand soy formula's trying to find one that would give my son the benefits of soy without constipating him or making him gassy. I finally tried Target brand and It has been PERFECT! It mixes really easy...I'm not shaking his bottle for 5 minutes.. the price is amazing, and it's super easy on his system. The target stores near me run out of this pretty quick so I try to keep a back up can just incase, but he's 8 months old and this formual has been amazing. I suggest this brand of formula ..soy or not.. to every parent I know. see less

[...] Although it looks l ... see more

[...] Although it looks like it isn't ground as fine, it mixes better. And our daughter spits up less and has less gas. We love it. And it's so much cheaper!! I can buy 2 cans of the up & up brand for what one can of ProSobee is! see less

We had to switch our son ... see more

We had to switch our son to Soy formula since he was too sensitive to Milk proteins, so started him out with a brand named Soy formula. I wasn't happy with how well the formula would dissolve with water when preparing the bottle, so thought we would try another brand. Once we tried the Target brand, we never went back! It much more easily dissolves when preparing, and he seemed to have less gas with this as well. Not to mention how much cheaper it is. I don't believe in the "you get what you pay for" with this item! see less

My son has been very happ ... see more

My son has been very happy with this formula. We have been using it for over 3 months! We switched from similac due to the price difference and had a very easy transition. see less

At first I started my bab ... see more

At first I started my baby on Semilac formula. However, because up & up's formulation is much less pricy I decided to give it a try. I am extremely happy with this product and see no difference with Semilac. My baby loves this formula. The packaging is awesome. It desolves in water easily. Everything about it is just right. Highly recommended. see less

I'm a first time mom and ... see more

I'm a first time mom and I was hesistant about buying anything other than the "name brand" On the Up & Up formula container it says compare to Similac Sensitive and that was the brand I had been using for my little one. We gave it a try and have been using the Up & Up sensitve ever since! It is wonderful. I was BF my baby, but he was not gaining the amount of weighted he needed to. The Up & Up formula looks like my BM did...unlike the similac which would get foamy. The Up & Up formula container is nice too! You can get over 2lbs in the big Up & Up container cheaper than you can buy a less amount in the "name brand" container. So it just makes more sense...buy more and spend less! I would HIGHLY recommend this product! see less

We love Target's Up & ... see more

We love Target's Up & Up formula. It's a great price and it's just as good as the name brands. see less

So far this formula is wo ... see more

So far this formula is working for us but I really wish it came in the larger value size. see less

Both my daughter and I ha ... see more

Both my daughter and I have a milk protein intolerance, so we decided to start our twins on soy. We've been using the Up & Up brand for months with no complaints. It's a great value. Worth a try. If it works for you, you'll save a ton. see less

We started our baby with ... see more

We started our baby with Similac Soy but it was getting costly. We tried mixing half of Similac and half of this brand to ease him into this. So far so good. This is our 3rd order of 6 cans see less

This formula has worked g ... see more

This formula has worked great for my daughter after we found out that she is allergic to the milk based formulas. It worked as good as the Enfamil Prosobee and Similac Isomil, but much cheaper. Some kids don't notice a difference between brands and I am happy to say that at least for the soy formulas we have not seen a difference. see less

We decided to try this in ... see more

We decided to try this in place of Similac Advanced and see if our daughter would notice any difference. While our baby was fine with this formula, I have read other reports of babies not taking this generic as well as the original. My advice is to first check with your doctor to ask their opinion of the difference between the two types because they have different ingredients. Then buy a small single size of this formula to try before ordering this multi-pack. see less

This is not Similac Advan ... see more

This is not Similac Advance. A major advantage with similac advance is that it does not contain palm olean, which causes constipation in some babies. see less

Our daughter used this fo ... see more

Our daughter used this formula after we tried several others including name brands and even [other brand] formula constipated her terribly. We were so thankful to find an economical solution, great product! see less

I am kicking myself for b ... see more

I am kicking myself for being to scare to switch my son off of Enfamil's Gentlease but I have gotten so fed up with their unwillingness to send people who actually use their product coupon. I always get Similac but no Enfamil! A friend switched to their regular infant and said her son did great so I finally decided to give it a shot! What a savior for my wallet! My son seems to enjoy this even more and is doing great! Do yourself a favor and get this instead! see less

We've tried a few differe ... see more

We've tried a few different brands of formula and Enfamil won out. However, the price was hard to swallow especially once our babies stopped breastfeeding with supplemental feedings and were solely formula-fed. We decided to try the Up & Up equivalent for the Enfamil formula we used and were pleasantly surprised to find no problems with the switch! While it is still expensive to formula-feed, Target makes it more affordable and just as good as the top brand! see less