AnaOno

OUR MISSION We recognize not all breasts are (re)created equal. We embrace different breast shapes and surgery outcomes and intimately understand your unique needs. Our bras are designed to fit YOU. It's not just about your body – it's about your story. Maybe you’re a breast cancer patient or survivor. Maybe you’re asymmetrical or have other needs for a bra to fit your chest. You could be tired of traditional underwire bras that cause unnecessary pain and discomfort. You may just want something that makes you look and feel good. No matter who you are, no matter your story, we believe you should have a bra that fits your unique shape. AnaOno. Designed differently. Because we are. And different is beautiful. OUR HISTORY 2010: Dana Donofree received news that changed her life, both personally and professionally. 3 dreaded words: "You have cancer." 2011: After a grueling year of treatment, Dana began the fruitless search for the perfect bra that fit her new, altered body. 2012: No bra was found. Dana designs her first underwire free bra that was everything she wanted since losing her breasts to cancer. 2013: AnaOno is officially established. The first focus group is held, and the designs are tested on all surgery types. 2014: We launch the 1st breast cancer bra on the internet! Our brand premiere, Never Alone, stars 8 patients and survivors. 2015: "Breast Cancer Lingerie Line brings sexy back!" says Today Show, People, USA Today, Huffington Post, and more. 2016: We expand our offering to pocketed mastectomy bras, reconstruction bras, radiation therapy bras, and post-surgery loungewear. 2017: #Cancerland x AnaOno team up for the FIRST EVER New York Fashion Week runway show featuring breast cancer patients. 2018: AnaOno launches in Soma stores nationwide to expand the reach to breast cancer and post-surgery patients. 2019: "Not Just One" debuts on Amazon to amplify the voices of those living with metastatic breast cancer featuring AnaOno models from NYFW. 2020: With orders coming from around the world, we know breast cancer doesn’t stop, so neither will we. Even COVID can’t stop us! OUR EXPERTISE Many things change after breast surgery. One you may not imagine is your underwear drawer. This is exactly how Founder and CEO, Dana Donofree, felt after her breast surgery. She scoured the globe just looking for a bra that fit but continued to show up braless. That’s when she knew something had to change. Using her many years of fashion design experience, she (re)designed bras until creating one that fit her body that wasn't only comfortable, but beautiful too. AnaOno may have been born out of necessity, but today it gives us a reason to celebrate what makes us different.

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