At Target, we value your trust. We want you to know how we collect, use, share and protect information about you.

What Information is Collected?

We collect information from the following:

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How is this Information Used?

We use guest information for multiple purposes:

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How is this Information Shared?

We may share information:

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What Choices Do You Have?

We provide you with choices about receiving marketing from the Target Family, sharing of information with other companies for their marketing purposes, and receiving cookies.

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How Do You Access and Update Your Information?

You can access and update some of your information by contacting us. If you have a Target.com account, you can log in to your account to review and update information in your account.

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How is this Information Protected?

We maintain administrative, technical, and physical safeguards to protect your information.

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What Information is Collected?

We collect information, including when you:

Types of information we collect include:

Information Collected Online

Target Cookies

We use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. This information, which includes the pages you visit on our site, which web address you came from, and the type of browser you are using, helps us customize your website experience and make our marketing messages more relevant. This information also allows us to provide features such as storage of items in your cart between visits. This includes Target content presented on another website or mobile application, for example, Target Weekly Ad.

In order to provide the best guest experience possible, we also use this information for reporting and analysis purposes, such as how you are shopping our website, performance of our marketing efforts, and your response to those marketing efforts.

To learn more about managing Target cookies, go to the Choice section of this privacy policy.

Third-Party Cookies

We partner with third-party vendors to deliver advertisements about our products and services when you visit other websites across the Internet. These vendors place third party cookies which help us provide you with advertisements that are customized to your particular product preferences and improve the effectiveness of our marketing efforts.

To opt out of third-party vendors' cookies, go to the Choice section of this privacy policy.

Information from Other Sources

We may also obtain information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (for example, adding address information). This may improve our ability to contact you and improve the relevancy of our marketing by providing better product recommendations or special offers that we think will interest you.

Public Forums

Any information you submit in a public forum (e.g. a blog, chat room, or social network) can be read, collected, or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.

How is this Information Used?

Examples of how we use your information include:

Product and Service Fulfillment

Our Marketing Purposes

Internal Operations

Fraud Prevention

Legal Compliance

How is this Information Shared?

The Target Family

We share information we collect within the Target family, which includes all Target subsidiaries and affiliates. The Target family may use this information to offer you products and services that may be of interest to you.

The Target Family includes:

Service Providers

We may share information with companies that provide support services to us (such as a printer, e-mail, mobile marketing, or data enhancement provider) or that help us market our products and services. These companies may need information about you in order to perform their functions.

These companies are not authorized to use the information we share with them for any other purpose.

Legal Requirements

We may disclose information you provide to us when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our company, our guests or others.

Elsewhere at Your Direction

At your direction or request, we may share your information. For example, if you create a gift registry or shopping list and elect to make it available to the public, your information will be accessible on our website, mobile or social applications, and on kiosks in our stores.

Sharing with Other Companies (for their marketing purposes)

We may share information with vendors, business partners and other organizations which are not part of the Target family. These companies and organizations may use the information we share to provide special offers and opportunities to you.

Business Transfers

If some or all of our business assets are sold or transferred, we generally would transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.

What Choices Do You Have?

Postal Mail

If you do not wish to receive catalogs, coupons, and other promotional mail, contact us or call 800-440-0680 to opt out.

Telephone

If you do not wish to receive promotional telephone calls, contact us or call 800-440-0680 to opt out. This opt out does not apply to operational phone calls, for example, confirmation of delivery address and prescription refills.

E-mail

If you do not wish to receive promotional e-mails from us, contact us or call 800-440-0680 to opt out. You may still receive select e-mails from us if you have requested them through one of our services such as Weekly Ad Reminders, Gift Reminders, or E-mail me when Available notifications. You can discontinue these e-mails by canceling your subscription to these services.

You also have the ability to unsubscribe to promotional e-mails via the opt out link included in each e-mail.

Sharing with Other Companies (for their marketing purposes)

If you do not wish us to share information with other companies (for their marketing purposes), contact us or call 800-440-0680 to opt out.

Mobile

We distribute mobile coupons and text messages to mobile devices of guests who have requested this information via an opt in request. To opt out of a specific mobile messaging campaign, reply "stop" to text messages sent from 827438 (TARGET). To opt out of Target mobile marketing, text "stop all" to 827438 (TARGET). Note: the Target mobile marketing opt out does not apply to marketing you receive in connection with your use of the Target Wireless Service.

Wireless (WiFi) Service

Target offers free wireless service in select Target Stores. Please see our Target Wireless Service Privacy Notice for details about how we collect, use, share and protect information about you in connection with your use of the Wireless Service. To opt out of receiving enhanced marketing and analytics in connection with your use of the WiFi service please refer to the Target Wireless Service Privacy Notice.

Target Cookies

The help function of your browser should contain instructions to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your computer to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of the Target.com features. You may also make your cookie anonymous for analysis and reporting purposes.

Third Party Cookies

To opt out of third-party vendor's cookies on other websites, visit the Network Advertising Initiative website.

California Residents

Under California law, California residents who have an established business relationship with Target may opt out of Target disclosing personal information about them to third parties for their marketing purposes. Under California law, third parties include members of the Target Family. If you do not want Target to disclose information to other companies for their marketing purposes and you do not want to receive marketing from Target, please call 800-440-0689 to opt out.

How Do You Access and Update Your Information?

In order to keep your information accurate and complete, you can access or update some of your information in the following ways:

How is this Information Protected?

Security Methods

We maintain administrative, technical and physical safeguards to protect your information. This includes encrypting your credit and debit card number.

E-mail Security

"Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through e-mail.

Safe Shopping Guarantee

Our security measures are designed to prevent anyone from stealing and using your credit card number. Under the Fair Credit Billing Act, if your credit card is used without your authorization, your liability for those fraudulent charges cannot exceed $50. If your credit card provider does hold you liable for any part of this $50, we will cover this liability for you, provided the unauthorized use of your credit card resulted through no fault of your own from purchases made in our stores or at our website while using the secure server.

Information About Children

We recognize the particular importance of protecting privacy where children are involved. We are committed to protecting children's privacy and we comply fully with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personally identifiable information from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information, we ask that a parent or guardian contact us or call 800-440-0680.

How Do You Contact Target?

Mail:
Target Stores, Target Executive Offices
PO Box 9350
Minneapolis MN 55440
Phone:
800-440-0680
E-mail:
guest.relations@target.com

Target Privacy Policy Scope

This privacy policy applies to all current or former guest information collected by or provided to Target with the following exceptions:

Our website may offer links to other sites. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have visited our website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.

Target Privacy Policy Revisions

By interacting with Target, you consent to our use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically. To help you track the changes, we will include a history of material changes below. This history begins as of July 2004 and includes the date of the update and a description of any material changes.

Last update: 05/03/2012

Apr 2012
Added information about Target’s Wireless (WiFi) Service select Stores, including link to Wireless Service Privacy Notice.
Apr 2011
Added offline, mobile, and social collection, use, and sharing of information, expanded guest choice options
Aug 2009
Added additional details about Cookies and Targeted Advertising. Removed information for pharmacy guests in New York and Texas.
Feb 2008
Added information for pharmacy guests in Texas.
Jan 2008
Added information about the Target Debit Card, added additional information to the "What are 'Cookies' and how do we use them?" paragraph, added information about "phishing" and revised the "Security" section.
Sep 2005
Added Target Commercial Interiors as a member of the Target family.
Oct 2004
Added Target Bank as member of the Target family.
Aug 2004
Removed references to Mervyn's Stores and mervyns.com.