At Target, we value your trust. We want you to know how we collect, use, share and protect information about you.
We collect the following information:
We use guest information for multiple purposes:
We may share information:
We provide you with choices about receiving marketing from Target, sharing of personal information with other companies for their marketing purposes, and receiving cookies.
You can access and update some of your personal information by contacting us. If you have a Target.com account, you can log in to your account to review and update information in your account.
We maintain administrative, technical, and physical safeguards to protect your personal information.
We collect personal information when you provide it to us, including when you:
Types of personal information we collect include:
Target Cookies
We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. This information, which includes the pages you visit on our site, which web address you came from, the type of browser/device/hardware you are using, purchase information and checkout process, search terms and IP-based geographic location, helps us customize your website experience and make our marketing messages more relevant. This includes Target content presented on another website or mobile application, for example, Target Weekly Ad. This information also allows us to provide features such as storage of items in your cart between visits. In order to provide the best guest experience possible, we also use this information for reporting and analysis purposes, such as how you are shopping our website, performance of our marketing efforts, and your response to those marketing efforts.
To learn about managing Target cookies, go to the Choice section of this privacy policy.
Third-Party Cookies
We allow third-party companies to collect certain information when you visit our website and to use that information to serve ads for Target products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, MAC address, cookie and session ID, and IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie or a third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org/managing/opt_out.asp or www.aboutads.info.
In order to improve guest online shopping experience, help with fraud identification, and to assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked specific actions taken on pages visited (e.g. information entered during checkout process), and browser information.
We obtain information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (for example, adding address information). This improves our ability to contact you and improve the relevancy of our marketing by providing better product recommendations or special offers that we think will interest you.
Any information you submit in a public forum (e.g. a blog, chat room, or social network) can be read, collected, or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.
We use in-store cameras, primarily for security purposes, and also for operational purposes, such as measuring traffic patterns and tracking in-stock levels.
Examples of how we use the information we collect from and about you include:
We share the information we collect from and about you within Target Corporation, which includes all Target subsidiaries and affiliates. Target Corporation may use this information to offer you products and services that may be of interest to you. Target Corporation owns and operates Target Stores and Target web sites, and issues the Target Debit Card. Target Corporation also includes Target Bank, which issues commercial card accounts and consumer financial products, Target Canada, and Target Commercial Interiors.
We may share the information we collect from and about you with our banking partner, TD Bank USA N.A., which issues the Target Visa Card and Target Credit Card.
We may share the information we collect from and about you with companies that provide support services to us (such as a printer, e-mail, mobile marketing, analytics providers, web hosting providers, call center service providers, sweepstakes vendors, payment processors, coupon delivery vendors, or data enhancement provider) or that help us market our products and services. These companies may need information about you in order to perform their functions.
These companies are not authorized to use the information we share with them for any other purpose.
We may disclose information we collect from and about you when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our company, our guests or others.
At your direction or request, we may share your information. For example, if you create a gift registry or shopping list and elect to make it available to the public, your information will be accessible on our website, mobile or social applications, and on kiosks in our stores.
We may share your personal information with other companies, or organizations which are not part of Target. These companies and organizations may use the information we share to provide special offers and opportunities to you. To opt out of our sharing of your personal information with such companies and organizations go to the Choice section of this privacy policy.
If some or all of our business assets are sold or transferred, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.
If you do not wish to receive catalogs, coupons, and other promotional mail, contact us or call 800-440-0680 to opt out.
If you do not wish to receive promotional telephone calls, contact us or call 800-440-0680 to opt out. This opt out does not apply to operational phone calls, for example, confirmation of delivery address and prescription refills.
If you do not wish to receive promotional e-mails from us, contact us or call 800-440-0680 to opt out. You may still receive select e-mails from us if you have requested them through one of our services such as Weekly Ad Reminders, Gift Reminders, or E-mail me when Available notifications. You can discontinue these e-mails by canceling your subscription to these services.
You also have the ability to unsubscribe to promotional e-mails via the opt out link included in each promotional e-mail.
If you do not wish us to share the personal information we have collected from and about you with other companies (for their marketing purposes), contact us or call 800-440-0680 to opt out.
We distribute mobile coupons and text messages to mobile devices of guests who have requested this information via an opt in request. To opt out of a specific mobile messaging campaign, reply "stop" to text messages sent from 827438 (TARGET). To opt out of Target mobile marketing, text "stop all" to 827438 (TARGET).
The help function of your browser should contain instructions to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your computer to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of the Target.com features (i.e. you will be able to browse the site, but will not be able to make a purchase).
To opt out of third-party cookies, visit the Network Advertising Initiative website and the Digital Advertising Alliance website
Under California law, California residents who have an established business relationship with Target may opt out of Target disclosing personal information about them to third parties for their marketing purposes. Under California law, third parties include affiliates of Target. If you do not want Target to disclose your personal information to third parties, including Target’s affiliates please call 800-440-0689 to opt out.
In order to keep your personal information accurate and complete, you can access or update some of it in the following ways:
We maintain administrative, technical and physical safeguards to protect your personal information. This includes encrypting your credit and debit card number.
"Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through e-mail.
Our security measures are designed to prevent anyone from stealing and using your credit card number. Under the Fair Credit Billing Act, if your credit card is used without your authorization, your liability for those fraudulent charges cannot exceed $50. If your credit card provider does hold you liable for any part of this $50, we will cover this liability for you, provided the unauthorized use of your credit card resulted through no fault of your own from purchases made in our stores or at our website while using the secure server.
We recognize the particular importance of protecting privacy where children are involved. We are committed to protecting children's privacy. We do not knowingly collect personally identifiable information online from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information online, we ask that a parent or guardian contact us or call 800-440-0680.
This privacy policy applies to all current or former guest personal information collected by or provided to Target with the following exceptions:
Our website may offer links to other sites. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have visited our website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.
By interacting with Target, you consent to our use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically. To help you track the changes, we will include a history of material changes below. This history begins as of July 2004 and includes the date of the update and a description of any material changes.