Loading, please wait...

Camera Buying Guide

Camera Buying Guide

Picture perfect

Find the best camera in a snap.

Going to a party?

Or need an awesome gift for a friend? This is the perfect choice. They’re easy to use and bring instant fun to any event. Plus, they’re small and oh-so-cute. Bonus: get creative and make a display with your pictures.

Adventure awaits

These rugged and compact cameras record all the action from your perspective. Plus, there’s tons of accessories and mounts, making them super versatile for any adventure.

Take it up a notch

You don’t have to be a pro to take high- quality photos. Mirrorless cameras are a bit lighter and smaller, while DSLRs have the added feature of a mirror/optical viewfinder, making them a tad larger.

Memory makers

Slim, light, easy to use—what more could you want? A step up from most smartphone cameras, these have a fast shutter speed which reduces blur. Plus, they’re ready to go when you are. Just point & shoot.

Learn more: camera keywords & features

Megapixels & Sensors  

Simply put, the bigger the image sensor the better. And while more megapixels equals more detail, too many will result in grainy photos. Generally, 20 or more megapixels is optimal for larger images.

Lens Quality  

The quality of a camera lens is super important when it comes to image detail and sharpness. A fast lens captures more light, which is ideal for low-light situations. More light can also help create a soft/stylish effect.


If you’re interested in capturing video, you may want to consider a DSLR model for better quality. However, since digital cameras have a larger image sensor than most smartphones, any option will be an improvement.

LCD Screen  

A LCD screen is better than a traditional view finder because you get a higher resolution preview of your photo. Also, from a user-interface perspective, LCD touch screens make it easier to navigate settings and menus.

Wi-Fi & GPS  

Capturing photos is awesome but sharing them is just as fun! Built-in Wi-Fi allows you to upload pictures instantly. And for the adventurers, GPS tracks your location and where each photo is taken.


If you plan to use your camera in extreme conditions, durability should be a key consideration. Opt for one that is waterproof, shockproof and freezeproof to ensure it’ll survive all your adventures.

Related categories

Related searches

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.