Diapers that deliver
There’s no typical middle crease, which allows the diaper to cradle closely to Baby’s body for powerful leak protection (size 3 and up).
Super-soft inner liner & outer cover, plus soft-stretch sides, help your baby to feel nothing but snuggly comfort.
Hypoallergenic materials & 0% chlorine processing, latex, lotion & fragrance help provide peace of mind that your baby is avoiding common allergens that may contribute to skin irritation & diaper rash.
Powered by parents
Robin Beck, Target chemist: “Parents told us the number one thing in diapers is that it needs to work. Then if it works, it needs to be cute & soft.” Learn more about our design process.