Original collaboration year — 2007
Meet the cast
Special stories and superfans featured in the 20 Years of Design for All campaign.
When Isabella and Michael began dating, the two would stroll the aisles of Target every Friday getting to know each other and making memories. Years later, it only made sense to capture their wedding photos in the very place that brought them closer together. Just like Fetherston’s bag, the happy couple is all about love.
“They knew how much Target means to us, and what a meaningful role it’s played in our relationship.”
Take a look back
Moments from the original collaboration— when Erin Fetherston reshaped the statement bag.
Since ancient times, humans have hunted for meaningful objects to carry around—and statement bags are just that. Erin Fetherston created a special one in our 2007 collaboration that was spotted on TV and on the arms of “it” girls. Playfully large and heart-shaped, it’s no wonder everyone fell in love with the bag, the designer and her collection.
Get it fast