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Erin Fetherston for Target

Erin Fetherston Collaboration

Original collaboration year — 2007

California native Erin Fetherston launched her ethereal aesthetic in 2005 to rave reviews. Shortly after, we partnered with the young designer on a collection that included an unforgettable heart-shaped tote.

Featured look

Heart your favorites so you can quickly add them to your cart on September 14. See all items ›

Meet the cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

Groom and bride in front of Target
groom and bride sharing smoothie
bride and groom kissing inside Target store

When Isabella and Michael began dating, the two would stroll the aisles of Target every Friday getting to know each other and making memories. Years later, it only made sense to capture their wedding photos in the very place that brought them closer together. Just like Fetherston’s bag, the happy couple is all about love.

“They knew how much Target means to us, and what a meaningful role it’s played in our relationship.”

—Isabella and Michael on telling their families about their wedding photos, 2019

Take a look back

Moments from the original collaboration— when Erin Fetherston reshaped the statement bag.

Erin Fetherston ad campaign

Since ancient times, humans have hunted for meaningful objects to carry around—and statement bags are just that. Erin Fetherston created a special one in our 2007 collaboration that was spotted on TV and on the arms of “it” girls. Playfully large and heart-shaped, it’s no wonder everyone fell in love with the bag, the designer and her collection.

Erin Fetherston for Target Anniversary Collection

(2 items)


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