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Harajuku Mini for Target

Original collaboration years — 2011–2012

Gwen Stefani toured the world as a rock star and fell in love with the vibrant street-fashion and nonstop energy of Tokyo’s Harajuku district. Inspired, we launched Harajuku Mini for Target together—a spunky, statement-making kids’ collection.

Featured looks

Heart your favorites so you can quickly add them to your cart on September 14. See all items ›

“I’ve always been inspired by the cool children’s clothing in Japan, but couldn’t find it here. I am so excited to partner with Target to create something inspired by that look but is affordable and available to everyone!”

—Gwen Stefani, 2011

Take a look back

Moments from the original collaboration, a Tokyo-inspired transformation.

Still from 2011 campaign video
TV commercial still, 2011

The 2011 campaign video was every bit as playful and transforming as the collection itself. Set on the streets of Tokyo, it was 30 seconds full of pixelized arcade-animations and kids evolving into different, uber-cool style identities with Harajuku Mini for Target. As designer, singer, icon and mom Gwen Stefani knows, the identities created through fashion are endless.

Harajuku Mini for Target Anniversary Collection

(17 items)

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.