Original collaboration years — 2011–2012
“I’ve always been inspired by the cool children’s clothing in Japan, but couldn’t find it here. I am so excited to partner with Target to create something inspired by that look but is affordable and available to everyone!”
Take a look back
Moments from the original collaboration, a Tokyo-inspired transformation.
The 2011 campaign video was every bit as playful and transforming as the collection itself. Set on the streets of Tokyo, it was 30 seconds full of pixelized arcade-animations and kids evolving into different, uber-cool style identities with Harajuku Mini for Target. As designer, singer, icon and mom Gwen Stefani knows, the identities created through fashion are endless.
Get it fast