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Lilly Pulitzer for Target

Original collaboration year — 2015

Our Lilly Pulitzer for Target collection celebrated Lilly’s Palm Beach aesthetic in sunny style, offering irresistible apparel, accessories and decor. Now, some of those vibrant pieces of paradise are returning.

Featured looks

Heart your favorites so you can quickly add them to your cart on September 14. See all items ›

Meet the cast

Special stories and superfans featured in the 20 Years of Design for All campaign.

Make-A-Wish recipient, Mary

As a Make-A-Wish recipient, Mary wanted to combine her passion for Lilly and her desire to help other children. With the Lilly Pulitzer team, she’s created incredible prints with an even more incredible purpose—a portion of all “Magical Mary” proceeds benefit pediatric cancer research.

Lilly Ferriera. Courtesy of Tracey Benson Photography

Lilly’s granddaughter and namesake, Lilly, is one of the many women in her family (some also named Lilly) who continue her grandmother’s legacy of female empowerment and entrepreneurship, and living life with authenticity, excitement and joy.

Venita and Priscilla. Venita's photo Courtesy of @JesseVolk, Jesse Volk

Fashion bloggers Venita and Priscilla each have a unique story and love for Lilly Pulitzer. Both see themselves reflected in Lilly’s story and in what the brand’s designs represent—bright optimism, persistent strength and the beautiful power of personal style.

“No matter what, they just make me feel very happy.”

—Mary, age 8, on Lilly Pulitzer prints

Take a look back

Moments from the original collaboration— an open-invite, never-ending party with Lilly Pulitzer.

print ad 1

Invitation print ads, 2015

2015 commercial video still

TV commercial still, 2015

In 2015, we celebrated our collaboration in the utmost Lilly-inspired style. As vibrant and colorful as Lilly herself, the campaign included a pool party montage full of sparkling, sun-soaked fun for all. The hugely popular collection invited everyone to feel like the life of the party and a part of Lilly Pulitzer’s optimistic lifestyle.

“Style isn’t just about what you wear but how you live.”

—Lilly Pulitzer

Lilly Pulitzer for Target Anniversary Collection

(30 items)


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.